interactiveadvertising

In Argentina, AXE runs an interesting online campaign featuring The Cleaner. This guy makes sure no evidence is left behind after that very wild night. The campaign is completely video based, and starts with a 3-minute long adventure.

When visiting the website, you will get to know The Cleaner in two different episodes. And although my Spanish is pretty bad, I get the picture easily, and so will you. The cool thing is that due to lenght, size and quality of the video’s, it feels like a little movie you’re part of. The campaign is set up to promote different AXE showergels, among which the new Instinct range.

Via: illegal advertising

 

Very interesting interactive campaign by BMW in South Africa. For the launch of the new 1 series car, they’ve attracted and engaged consumers with a racing game projected on buildings and scaffoldings. The fun thing is that consumers had the chance to join the game by connecting their iPad to a dedicated Facebook app.

It’s not the first time that we see advergame interfaces projected on outdoor surfaces or megascreens (see this Blue Bloods billboard or this McD campaign) but I believe this BMW idea is one of the first examples of a Facebook Connect OOH advergame.

I also appreciate that they shared the results. The ROI might not have been super good, but I recon the idea is pretty sweet. What do you think?

The agency is iLogic.

To celebrate the launch of ‘Karl’ by Karl Lagerfeld, a range available exclusively at Net-a-Porter, the online fashion giant produced a real window shopping experience. Fashionistas are invited to come to shop fronts in Paris, New York, London, Munich and Sydney. There they can use the Net-A-Porter mobile app to scan, inspect and buy the hottest items. The film below documents the premier of this idea in September 2011 at Fashion’s Night Out in London and New York.

Launching the new range ‘Karl, sees the concept rolled out globally, including a chance to spot Karl within the app and win £1,000 credit.

Even though an online brand, Net-A-Porter definitely has the allure and loyalty required to make a throng of well-dressed women stand in front of a shop window and hold up their iPads and iPhones.

You get a nice sense of what’s to come in terms of brick-and-mortar shops merging with the online world.

In addition to the above, Net-A-Porter also just launched a teaser for Karl cheekily going 1-on-1, literally interviewing himself. As a fellow German I had to chuckle quite a bit about this messiah-like production.

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Japanese agency PARTY have created another stunning music video-robotics crossover, again for androp. Interestingly, you can purchase the hero roboter (singer?) in a limted edition on ebay. If you can spare $5,000 that is.

Check out the androp site here.

The creators explain the inspiration like this: “When we listened to the track, keywords such as “lights” and ” dance music” stood out. In order to visualize the mechanical beats, and these 2 themes, we came up with an idea to create a group of “toys” which dances to the music.”

agency: PARTY

Not science fiction anymore, this: "Once chairs and other things become content, the prospect of rampant chair piracy turns from unimaginable into very real."  The Pirate Bay is opening a new category for the new kind of piratable stuff: "We believe that the next step in copying will be made from digital form into physical form. It will be physical objects. Or as we decided to call them: Physibles. Data objects that are able (and feasible) to become physical. We believe that things like three dimensional printers, scanners and such are just the first step. We believe that in the nearby future you will print your spare sparts for your vehicles. You will download your sneakers within 20 years." In the world where all merchandise is either basic materials or data about how to arrange them, what is the role of brands?

Get ready for some “wow”. Brainstorm Digital shares with the public (some) of the secrets of the visual effects in HBO’s hit series “Boardwalk Empire”. The images are pretty amazing, especially if watching the show you had no idea of the amount of computer graphics involved. What’s real? What’s CG? I bet your will never watch a TV series with the same eyes again.

These are VFX breakdowns of season 2:

While this is season 1.

via Notcot

Google has launched a sweet little website and an animated video to visualize and put in context some of the incredible numbers of the video social network.

Once again an interesting branding project by Google, sit down, relax and enjoy, it’s definitely nice to watch. Make sure to check out the website as well as it features additional information and animations.

I think an agency has a good culture when it can lay stuff bare. Look back on the successes as well as the weird things that happened along the way. An example of this would be Barbarian Group. They are the creators of (amongst many other things) the legendary ‘Subservient Chicken” and have celebrated their first 10 years with this little online album.

Revisit great work like Samsung’s Tweet Wrapping or the CNN headlines on a T-shirt. In-jokes are littered throughout ‘Barbarian Group X‘ and as you would expect from the makers of ‘The Most Awesomest Thing Ever‘, many things were simply awesome.

Oh, and while they were at it, they also released this nice timeline of 2011′s social media milestones.

I took my first Kodak Photo Spot (wiki) pictures at my spring break trip to the Disney World in the mid-1990s, and through all these years I've never stopped admiring their genius. It's a marketing idea whose elegance has rarely been emulated. I love how organically spreadable the signs were, how they subtly nudged you to spend another scarce frame of  film, and how they made people's lives a little bit better by giving their memories just the right composition. Of course today the Kodak Picture Spot is something that could probably be built straight into the digital camera wired to recognize the subject and to statistically analyze thousands of photos taken from the same spot to recommend the optimal composition and camera settings. Eastmanhouse.org:

"As photography became more engrossed in American culture in the early 20th century, The Eastman Kodak Company began to look for new ways to advertise photography and its cameras. With the rise of the automobile industry and the development of American highways, the company began a campaign called “Kodak Scenic Spots.” Starting in 1920, Kodak began to place signs throughout American highways that advertised both their name and the practice of photography by marking interesting and beautiful scenery. Initially, these signs appeared on the roads outside of Kodak’s hometown of Rochester, NY in order to test the effectiveness of the idea. Within a year, they began sending members of their advertising department across the country to select the most scenic views to be awarded signs. By 1939, Kodak had placed 6,000 scenic spot signs across the country.

The exact phrases used in these signs changed over time. When the company began the campaign, the signs read: “Picture Ahead! Kodak as you go.” Eventually, the use of the work “Kodak” as a verb was stopped and the signs were changed to read: “Kodak Scenic Spot.” After the initial campaign ended in 1939, Kodak continued to place these signs sporadically in theme parks and tourist locations until the late 1980s. These signs also carried a new label, which read: “Kodak Picture Moment.”

The big day has arrived, Nike Digital Sport launches the Nike+ FuelBand. So many friends and colleagues have been working on this amazing project that I’m proud to share today. The promo video is super cool but, believe me, the product is even better!!

Please enjoy and let us know what you think! #makeitcount!!

MINI is running an interesting live Facebook campaign, in which one fan can win an actual MINI Countryman. They’ve placed the car on a populair Motorshow in Brussels, only hanging on a rope. When you like MINI, you’ll get a shot of fire to burn that rope – when it breaks, the car is yours.

The live element makes the campaign exciting, as you can see your very own flame, burning the rope. Although it’s a very short moment, for which you have to wait pretty long, the moment you burn the rope works addictive. Too bad it’s raining in Bussels now, so it will take a while before the rope will get through.

Great work from TBWAAgency.com Belgium

 

(via and by Jerome Austria)

Funny one, check VW’s 2012 SuperBowl Commercial teaser, a group of dogs barking the Imperial March from Star Wars:

An Iranian company Aaye Art Group ("designer and manufacturer of artistic and cultural goods") is making replicas of the American RQ-170 drone aircraft downed in Iran last month:  "Most of the toys, which come in several colors and are made of Iranian plastic, have already been snapped up by Iranian government organizations. [...] The firm is now making 2,000 of them a day. "  (Washington Post) If you want to buy one but are affected by the embargo, you could pick up a similar one on eBay.

Be ready for the next stage of interactive video. The Nike Jordan brand launches Chris Paul’s newest shoe, the CP3.V with this live action street court. Chris’s pace and game skills turn the situation into chaos and you can circle the action in a near 180-degree arc.

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See the teaser above and check out Quick Controls Chaos. This vivid experience matches and extends what the Philips Caroussel did almost three years ago.

17 Epic Red cameras captured the footage and over 100 streaming videos are swapped out on the fly as you change angles and speeds. Additionally, you can find out why the cook is on fire or a policeman rides spontaneously onto the field.

Agencies: W+K New York, Prettybird, Identity FX

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Our fellow interactive design and advertising bloggers FWA have crowned their site of the year 2011. We wrote about it back in May. And because so many well-respected jurors were easily in agreement, and because it is an inspiration for being in this business, here is the quite artistic case study of Intel’s Museum of Me.

Well done to Projector, DELTRO, TAIYO KIKAKU, Rhizomatiks and MountPosition.

The people over at Google have done it again by creating a giant cube with a cityscape on every side to promote Google Maps. This labyrinth-type structure can be shifted around and has a blue ball, which represents your car when one looks at Google Maps, rolling around the streets of the miniature city. The ball journeys through the roads promoting the features of Google Maps as it goes. We love this! This video by Google not only shows off everything that Google Maps can do, but does it in a creative manner that is extraordinary to watch.

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Ever dreamed of watching a video or a favorite TV show on the go?  Well, aren't you lucky: Daily Mail: "Translucent TV: Lumus' PD-18-2 is a set of spectacles that can beam high-quality images directly into your eyes but allows the user to see through the images too." (This is Lumus.)

We’re back this week featuring a Student Project. This idea for Lonely Planet comes from the Miami Ad School Berlin. Lalita Salgaokar and Freschta Sahibi created a concept for a Facebook app that will help you connecting with Friends of Friends around the world and experience the places you’ll visit with the help of a local.

I like the project a lot. It’s simple and I feel it’s very much in line with idea of travel the Lonely Planet guides fans have. Nice job guys!

Brand new Nike Basketball TVC featuring Kobe and a series of celebrities like Richard Branson, Kanye West, P-Rod, and my “friend” Jerry Rice, trying to get access to the Kobe System. Where do you go from the top? You go over the top. The #KobeSystem: Success for the Successful is Kobe’s winning, results-oriented philosophy on how to adapt to succeed. You’re Welcome.

Check out also one of the teasers released last week.

Kudos to my friends Enrico and Colin. This story is hilarious!

From January 9th to the 14th frequenters of the Auber metro station in France’s capital, will get a glimpse into the daily routines of five of their fellow Parisians. For six days, this IKEA “apartment” will be the home of these individuals. The fully furnished space was developed by creative agency Ubi Bene to highlight how IKEA furniture is compatible with small spaces. The project is called “The IKEA Apartment – 54 Square-Meter Ideas to Life”

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